The way media is giving coverage to Narendra Modi and Rahul Gandhi, it seems soon their coverage content will become cliche. Media will have to look for a new angle everytime, which certainly will not be easy. Considering the fact that elections will be conducted in May 2014, this leaves six months time span. If the content is given the same treatment again and again then it certainly would bore us.
The media itself has made the style of news giving so entertaining that any plain news will not do. The media will need to come up with new sides with every story. This may even lead to something else. But the mood the media is setting could backfire. The audience in India is still learning and adapting the television viewing and such cliche news may give the audience an excuse to switch to some other channel.
Hence, i personally feel that the media should definitely consider it’s options of projecting news in more than one or couple of ways to avoid it from being cliche.