MAMO – NAMO

What is going to happen when the two giants of the opposite parties, Mr. Prime Minister & probably future Mr. Prime Minister, will meet and might be sharing the same stage. Will ‘we’ see any hand shakes? Any smiles? Any chit-chat? Or on the contrary they both will ignore each other, which for the media will certainly be nothing much.

So what if they say hi to each other and discuss about the lunch or dinner ahead, ‘we’ want stories to run, to fill the space for tonight’s debate. Will that be possible? Of course yes, because there are many who will derive their own conclusions and will say how that is going to impact the 2014 general elections.

 

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As audience, we have to come out of all this sensationalism and watch the news as NEWS. It is a content. A meeting doesn’t matters but what comes out of that as decision or conclusion matters. Will that affect my pocket? My decision making? My mindset? My future plans? Well, this should be the points of highlight. And, this can go endless.

Start watching content wisely and choose your subject smartly!

RAHUL – MODI & NO ONE ELSE

The way media is giving coverage to Narendra Modi and Rahul Gandhi, it seems soon their coverage content will become cliche. Media will have to look for a new angle everytime, which certainly will not be easy. Considering the fact that elections will be conducted in May 2014, this leaves six months time span. If the content is given the same treatment again and again then it certainly would bore us.

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The media itself has made the style of news giving so entertaining that any plain news will not do. The media will need to come up with new sides with every story. This may even lead to something else. But the mood the media is setting could backfire. The audience in India is still learning and adapting the television viewing and such cliche news may give the audience an excuse to switch to some other channel.

Hence, i personally feel that the media should definitely consider it’s options of projecting news in more than one or couple of ways to avoid it from being cliche.

WHY ALWAYS MODI?

He caught the eyeballs of the whole nation, when, for the first time he became the chief minister of Gujarat on 7th October 2001. It was after his swornship that Gujarat faced the worst hit of riots in 2002. Many accused him as the main reason for those riots. It is because this that he is always in media. He may like it or not, but the media would never leave his trail. In media terms, Narendra Modi is a ‘Newsmaker’.

Media knows the value of Modi. The weightage attributed to Modi is very high as compared to any other politician in India. His speeches are so carefully heard by the media personnel and only one casual word from his mouth can make a big front page story or breaking news on any television news channel. The end product is a fabricated, scripted and media manufactured word. My intension in writing so much before actually coming to my point is that, I want to make my point clear that how media not just reports but manufactures news at times.

Recently Modi was in news for his comments, which he made in his interview with the Reuters news agency. Now, whether the comment was controversial or did the media made it look such? Well, both the possibilities cannot be denied. Now let examine through the point of view of the media.

2014 elections are near, and media is on top again, chasing sensationalism. Media did a simple thing, played the only part, where Modi uses the word ‘puppy’ and ‘Hindu nationalist’, of the interview again and again. So, without telling us the whole scenario it is only reporting that which can spark a party against party war and media can get a full loaded content for telecasting 24*7. This is very clear on how media is setting its agenda (agenda setting theory, refer my first blog for more details on this theory). It is not giving us the false side of the story but also not delivering the whole truth. This is how media should perform its social responsibility?

Now, the reporter from Reuters who interviewed Modi made a clear statement that the context in which modi said these lines were not at all controversial. He was just explaining a situation but the media projected it otherwise. Is media setting their agenda for the 2014 election? Is the media giving us what we want and not actually what is required by us? Is just taking bytes of various leaders from various parties on a particular topic and filling up content slot is media’s main motto?

There are a lot of questions which go unanswered. And we are a part of this dumbing down of news. It at times also depends on our peers, on what opinion we form. There is always someone, to whom we look for guidance or in our opinion forming. What if the person we are counting on is biased? Two Step flow theory; which states that whatever information we acquire, comes two us in two stages. First from the media to the opinion leader and then from the opinion leader to us. Hence, we listen to what the opinion leader says. Also knowledge theory plays a vital role here (for further information about this theory refer to my first post).

This is how the news media works sometimes. Yes we cannot do much about it but we can make ourselves aware of the media business and thus can help ourselves in forming right decisions.

Well as always, you are free to drop your comments and yes I will answer your queries for sure. Also if you want to know more on media and contemporary reporting, be my guest and go through my earlier posts.