I, like the media, couldn’t resist myself on writing about Indian religion guru Asaram (now the guru word can be wiped off his name). The whole nation is talking about the Asaram case, where he is alleged to have sexually abused one of his devotee, who is a minor aged 16. Well of course, the credit goes to the Indian media. Even if Asaram wanted to leave everything and run, the media didn’t left ‘bapuji’. The media chased and chased him, till it made all Indians aware that this is the most important issue in the country right now. But is it really? This post will deal with this and other issues on similar lines with respect to Indian media.

First let us take the case of Asaram running away and the media chasing him. The media picked the news and stated showing it 24*7 when the minor girl filed the FIR (first information report) against Asaram. The media understood the gravity of the issue and hence the sequence of ‘catch me if you can’ from Asaram started. Media certainly had a clear agenda behind this. Again, this also happened because media got a back to back story on sexual assaults on women.

First in Mumbai (for more read my last post), second the Asaram case and also the verdict of the criminal, who is a minor in Nirbhaya case, was to be declared. All three cases coming out at a single point certainly grabbed media’s attention and thus the nations, also the influence makers in society played a role. Their speeches were heard carefully and decision were made amongst people (two step flow theory, for details on this please refer my previous posts).

As my concern is with the media portrayal, I also would like to point out some of the angles I derived from this story. I ask you all a very simple question- hasn’t this story suppressed other important stories, which diminished somewhere down the way in media? You all certainly can relate to some of the stories. One is the hike of petrol and diesel prices. Like other time reporting, media didn’t reported that effectively this time on this issue. Asaram issues is important emotionally to all of us, but isn’t the petrol price hike by rupee 2.75 important to us economically?

Well, this certainly depends on the gatekeeping of the media organization to give space to which story more (gatekeeping thory, for more please refer my previous posts). But, the Asaram story is crucial too. It has put the safety of women in question again. The media, very sensationally, has chased the story but I feel they have done right this time. It was required, don’t you think?

Drop your comments and views on this. Also, if you have any questions go ahead and write it down in the comments box, will answer you.

[Note: Do checkout the video, it shows Asaram dancing. Nothing wrong in that though! :)]


I have written about the limitations of Indian media reporting in my previous blogs. But, one thing to notice is that, the media does certainly bring issues into focus or to our attention. The ‘August Kranti’ is considered to be media propelled protest against corruption. The social media too played a role. Hence, the media is capable of reporting and bringing about changes in society. In this particular post, I will be writing about the anti rape campaign or reporting started by the media.

The media brought a very powerful representation of these rape cases after the Delhi gang rape case. The victim, Nirbhaya, was made a symbol and any women who had gone through such victimization was connected with Delhi gang rape and seen (the symbol used can be related to semiotics, a theory by Ferdinand Di Saussure, where Nirbhaya is that lady who has gone through the atrocities). Nirbhaya was not only a name but it brought about a revolution amongst the people of our nation. There where candle light march’s in support of Nirbhaya also on the other side, protest against the parliament and protest against the police. Now, what the media did?

The media certainly didn’t keep quiet. It reported all the facts and kept us updated from second to second about the case. They broadcasted all the major rallies, all the frustrated reactions of the people and also the situation of Nirbhaya. The stories did affect all of us. The media made the nations agenda. All the households in India started talking about Nirbhaya, this was all possible because of the media reporting (Agenda setting theory and framing theory; for details on these theories please refer my previous blog posts). Also, the news of Asharam Bapu being accused of raping one of the girls attending her ashram has added fuel to the fire (will write about this issue in a different post).

Now, the recent sexual abuse was reported in Mumbai. Considered to be one of the safest city for women’s, this accident has certainly raised doubts. The victim sadly was from the media industry, a young 22 year old photojournalist. This time too, the media is doing their work. Now, comparing both the reporting, I had my doubts on the latest reporting. With many other issues going on, Ayodhya issue, Food Security Bill issue (refer my blog for more), 2014 elections, I was certainly curious to know how the media is going to report on this sexual abuse incident. But the media did give a good healthy coverage to this news story. It is still being reported. Also, this incident has evoked some serious discussions in the parliament and hope we will be seeing a stricter law for the criminals of sexual abuse.

So far the reporting has been positive. By positive, I mean the coverage has been balanced with respect to other news reporting. The nation’s roar against the sexual abuse of women’s has once again raised concern on their safety. Media is doing their part in not only reporting the incident but following them up too. In a part by showing the news they are trying to make the news available to everyone and it does have made revolution.

I know you all too have something to say for sure. So put down your views and if you do have any queries related to theories or want to add up anything please go ahead.


I remember waking up early and preparing myself for the school parade- I was in scout and guide- on Independence Day. After the school program I used to rush to my house to watch the national parade on Doordarshan. Now, I have completed my school but still on Independence Day I never miss the parade show on Doordarshan. On this 66th Independence Day, I witnessed something unusual, not in the parade show but what the media did with the speech of Prime Minister.

The nation witnessed an out of context thing this independence day. Soon after the PM’s speech, a speech was delivered by Narendra Modi, nothing special just a speech by the CM of Gujarat. The speech was fine, but what the media did, was it required? The media started comparing both the speeches. Right at 9am, a zee news anchor started the show with the question- whose speech was more effective? And who overpowered whom? Was such question required on this day that too soon after the parade show?

I believe and support the fact that it was news and was needed to be reported but in such a fashion that it created a controversy for no reason. The media certainly made their agenda clear. Not many took this sportingly, Javed Akhtar was on the same show as one of the guest and he replied to the anchor- atleast leave this day to sell your news! Why did this even happen? A strong reason could be the 2014 elections, which both, the media and politicians are targeting.

The news anchor too was not at fault here. It surely was prepared well before by the editorial team, gatekeeping theory (about this theory refer to my previous blogs). We know the media too has to compete with each other, but choosing the way to represent news is important. Also, if the media picked the speech news, then why didn’t they carry it, why leave it just like that, in the mid way. Well, the media always works on deadline but in that process they should not leave the ethics behind.

Now, the media alone cannot be held responsible. The political parties too know the importance of the coming elections and made full use of this opportunity to blame eachothers. But yes this blog is not to discuss about the bragging of political parties.

Well, I know this post doesn’t address much about communication theory and media reporting, but I felt a need to share this message with you all. It sometimes does hurts when such issues are raised on a day when the nation unites as one to celebrate. Still, if you feel like sharing any thoughts do comment and if you have any query ask it, I will surely address it.


The first week of August 2013 in India saw a heated reporting on the IAS officer Durga Shakti Nagpal’s suspension. The suspension was ordered by the UP government. Narendra Bhati, SP leader was caught saying, that he will suspend Durga Shakti in a month’s time. And the result was same. I will be discussing about the media’s approach toward this whole story and how theories are used while doing this by media houses.

Well, any news, which puts a state government in question, is bound to get coverage. Same happened in the case of UP government. Media picked up the line where the UP minister made a claim that he will anyhow suspend the lady IAS, which finally he achieved, and the media got a story. Media took a side, biased? It showed the politicians as villains and IAS Durga as the victim. No prior research was done by the media. The news became the most important issue. Hypodermic needle theory or magic bullet theory – the theory says that the news given by media is directly injected like a needle or shot like a bullet in our head. Thus, we see that the media projected this news as the most important ongoing issues of the nation and we accepted it directly.

The approach of media does have an impact on the government. The UP government ran out of answers and in terms of defending they even said that they would expose Durga and her family. The media reported this too and the centre had to come and intervene to stop this ongoing unhealthy war between Durga versus UP government.

Still, as the news progressed, there were stories which showed the both sides of the coin; the politicians versus the bureaucrat’s angle (a report by Economics Times), which puts the activities of IAS officers too in question. So we see that the approach of media was different at the start and later when the news was broken down into pieces. This helps us understand the theory mentioned above.

Also, theory agenda setting comes into play. The media set the agenda and moves around it. For example (hypothetical case), consider that media decides to show the story of Durga from the point of view such that- Narendra Bhati, SP leader’s statement looks legitimate and Durga’s suspension looks valid. This will be decided by media, that how to channelize the information and thus setting their agenda comes into play.

Thus, we can see that there are two angles to this story, from which media decided to pick one. The whole system of producing a content (about which I have written in my previous blogs vigorously) is to be understood clearly. So is it reporting or manufacturing news? Or it started with reporting and ended up being manufactured news? So, leave your comment and let’s discuss and try to understand this in more detail.


Indians welcomed the news of forming its 29th state, Telangana, on 30th July 2013. The ruling party congress waved the green flag. The agitation to form Telangana was on extreme rise from 2009 and finally the order to make it a new state was approved. The whole move by congress was politically motivated, considering the 2014 elections. Well, to know the results, congress will have to wait for the next year elections. My concern, as always, is regarding the media coverage given to it. Well, I won’t be going into the politics of it in detail. I will just try to bring out the way it was reported by two different setups of broadcast media – Al Jazeera & Indian media.

The contrast between these two videos will make us understand the approach towards a single story by the media houses. I came across a video on youtube of Al Jazeera reporting on the Telangana issue. I was a little surprised to see the way the reporting was done. It was a feature story, where a citizen of the newly named state, Telanaga, was interviewed by the correspondent of Al Jazeera. The story was soft and rather than drifting towards political slant, it was totally directed towards the economical reforms of the new state. The questions raised were, how will the new state prosper? How will the industries grow? How the new government will tackle the old issues of unemployment and growth of the state at a faster economical rate? An example of an iron-ore industry was broadcasted. The questions were very valid and it interested me (the link of the video will be uploaded on this post).

Now, on the contrary I saw, not all but few (more than 12 approx.) videos of the way our Indian media reported the same Telangana issue. And it came to me as no surprise; the political coverage on the issue was very high. No coverage in top 10 videos was other than political news by all the big media houses of India (English & Hindi channels both). A very simple question is, if they (foreign media) can then why not we (Our media)? Of course the style of the journalism differs from channel to channel and nation to nation but framing news in particular windows affects it. For example, regular political coverage of the Telangana reporting made it repetitive. Were there any new packages (new formats, new feature reports, new special interest stories) reported by Indian media? Well, I didn’t saw many; most of the spaces on broadcast channels were covered by political leaders justifying or fighting against the decision of congress (form Telangana). Was it the only important thing about Telangana?

At a point of time, I felt that the people for whom the state was created were left behind the race of coverage. Well, this is one way of looking it. I know that there cannot be a comparison between the way a foreign channel reports and the way our channels do their reporting. The audience is different for both the channel. But my concern is only about proprieties. Are we paying to see the never ending discussion panels? Or story (human interest or economical) which really appeal to us?

Share your thoughts and write down your opine if you have a different thinking on the same.


This topic is debated over and over. And many professionals who understand media in and out have concluded in both directions- in favor of reporting such news and the others against it. Well, the principle of journalism say that celebrity reporting on particular topic comes under yellow journalism when certain limits are crossed. What are those limits? We shall see in this blog and try to understand how media reports it.

I will take the recent reporting of the Khan’s hug, Shahrukh-Salman, at the ‘iftar’ party of the MLA Baba Siddiqui. It created fantastic news. And in no time all the channels were flooded with the images of the khan’s hugging each other. The news was shown in such a fashion that it appeared as if India won a medal in Olympics. Was it necessary to show the news in larger than life space? Or is it us who wants it like the way it is? So the question arises, whether we are ascending in terms of receiving news or descending?

I personally feel that it is pure commercialization. Look at it from the economics point of view, to run the business the media needs content. And the biggest problem which media faces is to get the content to run a channel and fill the space for 24*7. Hence, they give what is catchy and thus keep on repeating it for a couple of hours or even days depending on the gravity of the issue. So, as audience or viewers what is our job? Just to perceive what the media is giving or to put forward our views through social networking sites or any other platform. Well, it all depends on us.

Celebrity news has always created ripples amongst the news channels and us. Whether it be the infamous Rakhi-Mika controversy or the recent patch up of Karan-Arjun (The Khan’s). Who decides what is more important? The issues on which I have addressed about in my previous blogs or the patch up of some two Khan’s who we have never met personally nor they have influenced our lives in any way other than entertaining us, largely. It all depends on that meter which everyone has to measure their own important issues. For some it may be war, for some the economics, for some the politics and for some entertainment. It all depends on our knowledge and how we choose our content (Knowledge gap theory; for details refer to my previous blog).

Media has a very simple role to play here. It plays the content according to everyone’s taste. Hence, maintaining the viewership or the readership in case of TV and newspapers respectively. I have been raising this question from my very first blog; does the media gives us what we want or should it provide us with what we need? Media plays safe by following their own principles- setting agendas, framing news and gatekeeping in terms of selecting the content, which is delivered to us.

Well, such kind of reporting, celebrity oriented, has taken a leap in the past couple of years. Whether it may be the wedding of a star or a birthday occasion or catching the glimpse of a celebrity’s new born baby, all type of reporting has raised questions in the mind of media professionals and ours too sometimes.

So, I ask your opinion on such reporting. Feel free to comment and write down your thoughts about such reporting. You may be pro or anti of such kind of reporting but no problem, this platform is to discuss. So go ahead and drop your comments!

(NOTE: If any of the Khan’s is your favorite, please forge me. I just took them for my explanation, nothing personal).



(Image courtesy: google images, edited by Izaz Ansari)

Well, whenever one uses the term ‘nuclear’ or ‘nuke’, you certainly would have some curious ears and eyes listening & gazing to that particular individual. Such sensitive is the issue of nuclear activity. Indians and the Indian media, whether it be the 123 agreement between India–U.S or the establishment of Kundankulum nuclear plant with the support of Russian scientists, has mostly been anti in their thinking and projection of the nuclear power. 

We shall now get into the details of the above statement and start analyzing, why is it such? So, as Indians we believe because the media tells us to? Is that so? And it also depends on whom we follow (Two step flow theory; for details refer my previous blogs). Okay, now I am saying all this because I myself visited TAPS (Tarapur Atomic Power Station) and some of my myths were busted. 

Now, the media’s projection of the nuclear power in India has been largely anti. Maybe because the media professionals are not so well versed with the technical functioning of the nuclear plant. The basic functioning is very simple – the Uranium is used to generate heat, the heat is used to boil the water, which releases the steam and the steam is used to rotate the turbines which is connected to the generator that finally produces electricity. See, I said it’s very simple! The main understanding gap of the media personal may be the structure of the plant building. Trust me, it is well planned and constructed, it is safe. Visit NPCIL’s official website and you will get a good in depth detail. 

I found some media reports, which were deviating from the truth. A fire in some industry near a plant was reported as – Tarapur station on fire. This is one aspect. On the other side, the media has always reported about the insecurity of the nuclear plants. Debates have been conducted by many news channels on nuclear safety programs in India but it hardly comes to any conclusion rather than the end product being too noisy and going in many directions. 

The nuclear power is the future fuel, there is no denying. Coal is about to deplete in 35-40 years and by the consumption rate of electricity going too high, it’s not at all possible to depend on solar energy (too costly) and wind energy (too much geographical area required) only. There’s hydel electricity, which can be used, but it too cannot wholly fulfill the complete requirements. This is the part the media has seldom touched. Why is that? Again Knowledge gap theory. The media gives us what we want and not what we need. 

The impact of earlier disastrous events like Nagasaki-Hiroshima, Chernobyl & Fukushima has made us think of nuclear energy as not safe. Thus, when the media tells us reports on anything related to nuclear we tend to think in an anti manner. Here come two more new theories; magic bullet theory & hypodermic needle theory, according to these theories, the information is injected or shot into our head with an immediate effect of it. So the media is capable of doing that. Setting agendas and telling us what is right and wrong. 

Like all my other blogs, this blog is a little different. Nuclear energy is still being developed in new forms and we keep getting updates about it now and then in media. Well hope this blog may have educated you and help you think about nuclear power in a different way.

Well, like always, do post your comments and queries if you have any? Be open and remember communicating does resolves confusion. Do share your opines!